Standing out and being BOLD is our path to success during this uniquely trying time. We are all facing tough decisions on how to proceed with achieving our goals and dreams.
No matter what type of business you’re in, the need for marketing and advertising is always present and for most of us, the need is more relevant than ever. The current crisis our entire world is gripped with has us in a place we have never been to before.
In this social media driven world we live in Personal Branding is one of the most organic and effective ways to engage those we want to offer our products, services and expertise to. In fact, it has been shown to be as important - if not more important than branding your business. Yes, that amazing logo, beautiful colors and amazing font you chose for your website are not enough! People want to know the person behind all that greatness and there is no more powerful way to open the door than visually!
What does your brand voice tell your audience about you? Can you really say that you have one? This is one of the first things we identify in our brand assessment. The results are surprising in some cases, to say the least.